With its latest September/October 7th anniversary issue being sent to subscribers today, GRAND Magazine, the digital magazine for Grandparents and their families, relaunches with a new focus on first-time Grandparents.

I am excited to announce my new role as Publisher of GRAND, as it is linked to my other exciting new role – as a first-time grandparent myself. I very much look forward to working with Christine Crosby, the Editorial Director, and Christine Bettencourt, Managing Editor, at GRAND Magazine. Christine Crosby was at the forefront by launching GRAND as a digital publication in 2007. As Christine has stated, now is the time when digital magazines are coming into their own. It is the direction in which publishing is heading, with its benefits for advertisers of the digital format, such as the multimedia features, and delivering the desirable profile of the digital magazine reader. They have appeal to consumers as a ‘green’ alternative to print, leaving a smaller carbon footprint that will benefit future generations, which is of particular importance to grandparents.

[Read more →]

Ohio Presbyterian Retirement Service (OPRS) operates a network of continuing care retirement communities in Ohio. The company offers services through about a dozen senior living communities across the state and serves some 6,000 residents. The centers include skilled nursing, assisted living, and independent living residences. Through its Senior Independence program, the not-for-profit organization also provides independent-living services to about 75,000 seniors in Ohio, including adult day care, home health, hospice, and community health clinics. OPRS was established in 1922. Continuum Crew will help OPRS with its Boomer Task Force.

Unity, also known as the Unity School of Christianity and informally as Unity Church, is a religious movement within the wider New Thought movement and is best known to many through its ‘Daily Word’ devotional publication. Its self-describes as a positive, practical Christianity which teaches the effective daily application of the principles of Truth, and promotes “a way of life that leads to health, prosperity, happiness, and peace of mind.” Unity honors all paths to God and spiritual fulfillment. The Unity Movement is headquartered at Unity Village in Missouri and has been in existence for 120 years. Unity will begin am educational campaign to promote affirmative prayer i.e. what it is, what it isn’t, and why it is useful. Continuum Crew will help Unity develop and execute a prayer outreach marketing campaign to increase the overall awareness of the Unity Movement.

I’m pleased to have been asked by Allstate, one of the nation’s largest auto, home and life insurers also known for their “You’re in good hands” slogan, to be a guest blogger on their Allstate Blog.

In my first post, It’s Not Our Parent’s Middle Age, I’ve written about a trend that we have been tracking for the last two years, patterns of independent behavior among boomer couples (that is different from our parents’ generation) and the actions they are taking – some of these may surprise you!

We have just completed our first block of episodes for The Business of Aging on WGRN (WeEarth Global Radio Network) and I wanted to say “Thank you” to all my guests, the team: Allan, Kat, Nick and Judy, and my Continuum Crew team. These last couple of months have enabled me to get back to my radio roots (so much fun!) and have some of the most insightful and inspiring conversations around the implications to businesses of an aging population.

[Read more →]

The thirteenth show, The Business of…Senior Living & Memory Care, we have guest Stephen Winner, co-founder of Silverado Senior Living and their “chief culture officer”, and co-author of the Silverado Story – a beautiful book about what he and his co-founders have created for people with Alzheimers and other memory impairments.

Listen to the show →

Date: August 23, 2011
Time: 10:00 AM – 11:00 AM (CDT)
Speaker: Presenters are VibrantNation.com Founder and CEO Stephen Reily and Carol Orsborn, Ph.D., Sr. Strategist with VibrantNation.com, author and Boomer expert. Mr. Reily and Dr. Carol Orsborn are co-authors of “Vibrant Nation: What Boomer Women Know, Think, Do and Buy,” the definitive guide for marketers trying to reach Boomer women.
Registration: click here
Cost: free for IMMN members; $50 for non-members
(IMMN members receive this webinar for free.  If you’d like to enjoy this member benefit consider joining IMMN)

About the Webinar
This forward-thinking webinar is based on the latest findings of VibrantNation.com, providing insight into what really matters to this dynamic consumer as she transits her fifties and beyond.  The presenters will draw upon the site’s ongoing online surveys and polling of Boomer Women – from topics like fashion & beauty to technology, and from finances to healthcare reform. The presentation will share case studies that illustrate how brands and agencies are using segmentation to successfully connect with these increasingly coveted women in the marketplace. In addition, the presenters will share original research on the intersection between adult development and the Boomer Woman’s attitudes about the future.

Have you walked through a home that just “felt different” from the previous homes you explored? Do prefer Target to Wal-Mart, or Lowes over Home Depot for your big box shopping, but are not clear why? Will you return to a favorite web site because you can find what you’re looking for, it feels easy to navigate and you can complete a transaction? Have you held an OXO vegetable peeler and wondered why on earth anyone ever used the one in your Grandma’s utensil drawer?

[Read more →]

We are honored to learn that we received three National Mature Media Awards this year: a bronze for our C2 magazine, a merit for Lori Bitter’s thought-leader series for global trends service Canvas8, and a bronze for our work for Posit Science television commercial Why I Train with Posit Science.

The National Mature Media Awards is the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older.

Congratulations to all the 2011 winners!