Category — Research

In this webinar Lori Bitter explains how the economic fallout has affected boomer and senior values, and how you can stay relevant to this changed consumer. She profiled this new mature consumer, describing their anxieties and shifting values. You can use this information to improve your organization’s marketing strategy by understanding the trends and differences in Boomer and Senior consumer sentiment and uncover the messaging framework needed to engage this changed consumer to increase your prospect base.

Tapping the New Mature Consumer on GrandCare Systems’ Weekly Aging and Technology Web Meeting

Date: Thurs. Feb. 3, 2011
Connect: Go to www.dimdim.com/join , click ‘Join Meeting’ button. Enter ‘grandcare’ in the field that appears
Start Time: 11:00am PST / 2:00pm EST

Led by Laura Mitchell of GrandCare Systems, I have found these weekly calls to be a great forum for those in the technology arena of the aging space. At the Thursday, Feb. 3rd web meeting I will be sharing insight into the new mature consumer, specifically shifts in consumer sentiment in a changing marketplace. During this call, I’ll delve a little deeper into values-based consumer segmentation, and how it can help inform your organization’s marketing strategy. We will also discuss a message framework needed to engage the new consumer to increase your prospect base. I hope to hear you there!

To receive emails about the Age & Technology Web Meeting with dial in information, sign up at: dealerweb.grandcare.com

Nearly every company I have worked with, crossing many product categories, has invested—often heavily—in a consumer segmentation model for its brand. These studies are detailed, descriptive and often predictive of the consumer’s propensity to buy products or services. These rich profiles are circulated from the Insights Group to Brand Managers to Marketing to Advertising to the Agency.

While innovative companies look to new segments for growth, many companies do not question whether their existing consumer segments have changed. They may never ask what changed or why purchase behavior declined. During turbulent economic times, this is a mistake. And it is particularly troublesome if you are targeting mature consumers today with a strategy that pre-dates 2008.

Check out the rest of this blog post at MediaPost’s Engage Boomers Blog.

After 12 years of working in the aging consumer space, I believe that in 2010 we have reached a tipping point. From the health care debate to the adoption of the iPad, people are focusing on the aging of our country’s citizens, and the rest of the developed world. At conferences nationwide experts are talking about the implications of an aging population; the concept of aging in place; and caregiving. At Continuum Crew, we follow these conversations and help our clients translate the trends and data into actionable product and marketing strategies.

I am pleased to present to you our latest issue of C2 magazine. The contributors in this issue are some of the smartest analysts, entrepreneurs and businesspeople focusing on aging consumers and their needs. They understand the intersection of technology and innovation in serving older adults and their caregivers, and they are on the cutting edge of understanding the power of social media.

This aging majority is shaping the zeitgeist of the country and creating a seismic shift in our worldview and approach to all types of goods and services. We have arrived at the tipping point.

Enjoy the issue!

>>Download the magazine here.