Category — Business
The Business of…the Baby Boomer Traveler
For this week’s show we speak with Kathy Dragon, CEO of TravelDragon.com, owner of The Dragon’s Path, & VP of Dragon Consulting Inc. Kathy has spent the past two decades in the center of the active, adventure and sustainable travel industry. As a tour operator and guide she has personally escorted over 3000 guests on small group tours around the globe and created programs in conjunction with local guides and properties. Kathy is a frequent international speaker and consultant in the travel industry specifically focusing on authentic/responsible travel and the influence of the Boomer & Beyond market…those who expect and are willing to invest in this new type of travel. A contributing author of BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman, Kathy is a frequent speaker and creator of content for industry blogs, newsletters, podcasts and articles.
Share this categoryJanuary 31, 2012 No Comments
Rise of the Silver Surfers: Silvers Summit at CES 2012 next week
No sooner do we begin the New Year, then we hit the ground running with the Consumer Electronics Show (CES) in Las Vegas next week (Jan. 10-13). As you create your agenda for the huge event, your must-attend ticket is the Silvers Summit.
The Silvers Summit will showcase the products and services that keep boomers engaged, entertained and connected. There they are assembling companies, distributors, journalists, research firms, think tanks, to demonstrate the products and services that will help mature consumers maintain their high quality of life. The Conference takes place on Jan 10, 2012, and features panels, presentations, and interactive demonstrations on products and services ranging from a unified health care format to home security, aging with technology and in-depth panels sessions.
During the workshop on Tuesday, Jan. 10, join me for Rise of the Silver Surfers: How to Use Non-Traditional Marketing to Reach a Traditional Audience, #4458, 9:50 a.m. – 10:35 a.m. N250.
Along with co-panelists Karen Klein, Lori Bitter, Peter DeMaris, Peter Greene, Stephen Reily, we’ll explore in this session that “Boomers spend $7 billion online annually, they are the fastest growing group on Facebook and 55 percent of those age 55-64 watch online videos. Silvers are dating, shopping, traveling, caregiving, reconnecting – all online. Panelists will discuss how to tap into this huge boomer customer segment using online and social media marketing techniques.”
While you are at CES, be sure to check out Aging Technology Alliance (AgeTek) pavilion at North Hall booth 3209. AgeTek is a trade group of companies that develop and/or market technology-based products designed for the senior market. They are opening their annual meeting to non-members this year, and hosting a meet n’ greet for those who wish to learn more about this organization. CES attendees can enter to win a ClearSounds ClearBlue™ Bluetooth Mini-Speaker & TV/Audio Listening System, valued at $250, by getting an AgeTek CES Passport stamped at each of the AgeTek member booths at CES. AgeTek CES Passports are available inside the Silvers Summit program, and at the AgeTek Pavilion.
See you there!
January 4, 2012 No Comments
The Business of…Brain Fitness
For this week’s show, The Business of… Brain Fitness, we have guest Henry Mahncke, CEO of Posit Science, the leader in clinically proven brain fitness software. Their software is scientific brain training designed to improve memory and cognitive skills.
January 3, 2012 No Comments
Continuum Crew welcomes new client: Keiro Senior HealthCare
Keiro Senior HealthCare is the largest not-for-profit healthcare organization serving the Japanese American community. Keiro Senior HealthCare encompasses Keiro Nursing Home, South Bay Keiro Nursing Home, Keiro Intermediate Care Facility, and Keiro Retirement Home. It also promotes healthy lifestyles – what they call “genki living” – through The Institute for Healthy Aging at Keiro.
December 22, 2011 No Comments
On stands now: Lori Featured in FORBES magazine
On stands now is the print edition of Forbes magazine (December 2011, Investment Guide). It features the story Boomers: Reinventing the Next Chapter, by Deborah L. Jacobs. Lori was interviewed for this article about her success in building a business that helps others to understand the needs and wants of the Baby Boomer and Senior consumers, and effectively reach them. 
December 9, 2011 No Comments
The Business of…Learning in Later Life
For this week’s show, The Business of…Learning in Later Life, we spoke with Susan Hoffman, director of the Osher Lifelong Learning Institute at University of California – Berkeley. We discuss the programs available to continue learning throughout life, and the proliferation of OLLIs (Osher lifelong learning institutes).
December 6, 2011 No Comments
Continuum Crew Selected as Agency of Record for AgeTek
We are pleased to announce that we have been selected as the marketing agency of record by Aging Technology Alliance™ (AgeTek™), a trade group of companies that develop and/or market technology-based products designed for the senior market.
AgeTek represents companies and organizations dedicated to promoting the awareness, benefits and value of products and services for our aging society. Their members’ products and services allow seniors to remain independent and age in place at home, as well as empower many seniors to enjoy a healthy, active lifestyle while securing their mobility. AgeTek is focused on bringing greater awareness to their industry, products, and to its select group of companies that are working together (and independently) to develop better-designed, less expensive and better-tested products for the senior consumer.
Continuum Crew will counsel AgeTek on thought leadership activities and member engagement activities. We will also develop and implement an advertising and media plan, with interactive media services (including the execution of email campaigns and search engine optimization), marketing collateral production, public relations and social media activities.
“As we seek to gain the attention of public policy makers, regulators, lawmakers, advocacy groups, mass media and the general public about the benefits of technology appropriately designed for seniors, we know aligning ourselves with Continuum Crew is the perfect choice,” said Peter Radsliff, Board Chairman, AgeTek. “Led by Lori Bitter, she and her team have a strong presence in this space and an outstanding reputation. They know how to most effectively reach these audiences. We look forward to what this partnership will yield as we grow our organization.”
To read more about this announcement click here.
November 30, 2011 No Comments
MediaPost EngageBoomer blog: Move Beyond Age – Let’s Talk Better Design
Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the drumbeat of the ‘Move Beyond Age’ movement has grown louder throughout this year, with conversations ranging from how to “re-tool” senior products for Boomers, to how to appeal to the largest demographic in today’s marketplace. Friends and partners are shining a light on human-centered design and the aging population.
Read Lori’s MediaPost Communications Engage Boomer blog post Move Beyond Age – Let’s Talk Better Design here.
November 28, 2011 No Comments
Lori Bitter Featured in Forbes Magazine
In A Brutal Economy, Boomers Rewrite The Next Chapter
11/16/2011
(This story appears in the Dec. 5, 2011 issue of Forbes.)
Two years ago, on her 50th birthday, Lori Bitter got fired from her job at JWT, a subsidiary of WPP, the world’s largest ad agency. Nothing personal, mind you, but JWT had decided to eliminate JWT Boom, the unit she ran focused on marketing to mature consumers. She spent that weekend with her husband, on a long-planned birthday jaunt to Sedona, Ariz. “I hung out in the red rocks and pondered my existence,” she says.
The pondering didn’t last long…
Read the full article online at Forbes. Print article available on December 5.
November 16, 2011 No Comments
November IMMN Webinar: Helping business become age-friendly-across the Asia Pacific
Date: Tuesday, November 15, 2011
Speakers: KIM WALKER, founder and CEO of SILVER, a business consultancy that helps business and government deal with the issues presented by the ageing demographic. DICK STROUD is a consultant, lecturer and writer. He is the author of Europe’s best-selling textbook on the business issues related to the aging population – The 50-Plus Market (www.the50plusmarket.com). This book was published by Kogan Page in 2006 and has recently been translated and sold in China.
Registration: click here
Cost: Fee waived for this webinar!
About the webinar:
The Asia Pacific region includes countries with populations that are the oldest (Japan), the largest (China) and the fastest ageing (Hong Kong, Korea, Singapore, Australia) in the world. China alone has a 50+ population larger than the entire population of USA. Although research revealed that a brand’s age-friendliness is critical in determining purchase decisions and choices for 6 out of 10 older consumers, companies remain reticent to adapt to this new reality. Perhaps the major barrier to change is the availability of a comprehensive and rigorous process that measures an organization’s age-friendliness. Kim Walker’s company is about to release version 2.0 of a unique and sophisticated tool that provides such a solution.
The AF Tool was developed by our speaker Kim Walker in collaboration with Dick Stroud (UK’s 50+ marketing expert). By tracing a customer journey relative to the physiological effects of aging, it can identify the potential barriers that will diminish the ability of brands to engage with and satisfy the needs of older consumers. The AF tool uses the latest iPad app and cloud technology to test and map the sensory, physical and cognitive aspects of physiological aging against 150 customer touch-points.By generating comparable metrics, companies can reduce the barriers of doing business with their aging customers.
November 2, 2011 No Comments
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